Company News, Financial News

Shiseido Unveils Three Year Plan

Building for the future, 2018-2020.

Author Image

By: TOM BRANNA

Editor

Through a combination of investment, digitalization and innovation, Shiseido expects sales will grow at a CAGR of 8% through 2020, according to a new three-year plan. The program, dubbed New Strategy to Accelerate Growth, is designed to make the company one of the top three players in the global prestige market by 2030.  But first things first. Under the New Three-Year Plan of the second phase of the medium-to-long term strategy, Vision 2020, the strategy will be further tuned to respond to...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters